Two of the biggest struggles facing coaches, consultants and aspiring course creators is getting the knowledge out of their head and into a structure for their online program, and pitching or promoting their program. It is these two struggles that hold them back from transforming their expertise into a wildly profitable course that allows them to deliver the impact they desire and live the lifestyle they love.
Faced with these struggles and you enter that stage of ”analysis paralysis”. This is where you simply don’t move forward, because you are overcome with doubt and questions, such as:
- How do I start getting the knowledge out of my head?
- What structure should my course take?
- How many topics or chapters will I have in my course?
- Will anyone actually want to pay for my course?
- How will I promote my course?
The big secret that many people don’t know about, and many entrepreneurs who might have had a successful course and are now trying to educate others don’t use, is the use of visual models to create the foundation for your program, pitching and promotion.
The Power of Visual Models
Your unique way of working with clients shouldn’t be locked in your head. You need to get it out. To effectively streamline and scale you need to turn your intellectual property into visual models. Creating visual models allows you to accurately and comprehensively capture what your business does, who it’s for, how you deliver your results, and why people would want to work with you.
The visual models also make it so much easier to pitch and promote your programs. There’s a phenomenon called the Picture Superiority Effect. People are more likely to remember a picture they’ve seen than something they’ve heard or read. The creation of your visual models allows you to use the Picture Superiority Effect phenomenon to your advantage.
The Four Visual Models
Visual Models are just simple pictures/diagrams that represent your ideas. In the Think RAPT System, there are 4 key Visual Models:
- The Results Model
- The Answers Model
- The Process Model
- The Target Model
The Results Model shows your audience where they are now and where they’d like to get to. This could be a journey, a matrix or even a spectrum. The purpose of this model is to show your potential clients that there is a way out of the pain they are currently experiencing.
The Answers Model shows your audience the things they need to have to close the gap between where they are now and where they would like to be. This isn’t a process, it’s about the different elements or skills they will need.
The Process Model is showing them how you help them to close the gap. It’s a step-by-step outline of the way you take them from the pain they’re experiencing to the results that they’re seeking.
The Target Model shows your clients the benefits of working with you – so the kinds of benefits they’re aiming for.