Creating a Learning Campaign – Sydney Workshop

October 20, 2019 - 1 minute read
Details
Date:

December 4

Time:

09:00 am - 04:30 pm

Click to Register: https://www.eventbrite.com.au/e/creating-a-learning-campaign-sydney-workshop-tickets-75098925909
Organizer

Superb Learning

Website: https://www.eventbrite.com.au/o/superb-learning-18433946642
Venue

440 Collins St

60 Margaret St, Sydney, NSW 2000

Sydney, NSW, AU, 2000

To achieve better learning, better outcomes and better returns learning needs to be spaced over time, using a learning campaign approach.

To achieve better learning, better outcomes and better returns learning needs to be spaced over time.

A learning campaign approach provides the opportunity for knowledge and skills to be acquired, contextualised and applied over time, to allow for mastery to occur. A learning campaign also provides an opportunity to continually engage your learners and avoid the forgetting of information and skills.

In this hands on workshop we will explore the features of a learning campaign, following strategies marketing professionals have been using for years to engage people.

You will learn how L&D can tap into the benefits of learning campaigns. You’ll also get started using these approaches yourself, including developing a content strategy for your learning program, focused on a campaign approach.

In this session, you will learn:

  • How marketing engages people and lessons for L&D
  • How to develop a content strategy for your learning campaign
  • How to create attention-grabbing visuals and videos
  • How to build a learning campaigns based on specific timelines or learner actions

Audience:

Learning designers, developers, L&D managers.