To achieve better learning, better outcomes and better returns learning needs to be spaced over time.
A learning campaign approach provides the opportunity for knowledge and skills to be acquired, contextualised and applied over time, to allow for mastery to occur. A learning campaign also provides an opportunity to continually engage your learners and avoid the forgetting of information and skills.
In this hands on workshop we will explore the features of a learning campaign, following strategies marketing professionals have been using for years to engage people.
You will learn how L&D can tap into the benefits of learning campaigns. You’ll also get started using these approaches yourself, including developing a content strategy for your learning program, focused on a campaign approach.
In this session, you will learn:
- How marketing engages people and lessons for L&D
- How to develop a content strategy for your learning campaign
- How to create attention-grabbing visuals and videos
- How to build a learning campaigns based on specific timelines or learner actions
Learning designers, developers, L&D managers.