A selling system to leverage your expertise
The fifth pillar of our Blue Ocean Formula is the selling system. The selling system is focused on four key elements. Connect Converse Convert Continue
The benefits of creating a course from your book
According to Research and Markets, the global eLearning market is forecast to grow to USD $388.23 billion by 2026. That means there is a massive
How cohort-based courses can improve the completion rates and impact of your learning program
One of the big challenges with many online learning programs is the low completion rates. Various research has the percentage rate for completion of online
The difference between a book and a course
Often we get asked “What is the difference between a book and a course?” or “Why build a course when I have a book, aren’t
Tuesday Talk – Why you need an ecosystem of learning products
Tuesday Talk – Why you need an ecosystem of learning products In this edition of Tuesday Talk, our Chief Learning Architect, Matthew Mason, talks about
Simple changes that will grow your audience
Are you currently blogging to pretty much no one? Perhaps you’re a business with a website that is getting approximately one view per month? How
Tuesday Talk – The 5 p’s to nail your niche
Tuesday Talk – The 5 p’s to nail your niche In this edition of Tuesday Talk, our Chief Learning Architect, Matthew Mason, talks about the
How to use the PERSONAS model to create relevance in your online course
Who are you developing for? Without a clear idea on who is going to be accessing your online course, how can you deliver an effective user
Tuesday Talk – You Don’t See Dot Points on a Billboard
Tuesday Talk – You Don’t See Dot Points on a Billboard In this edition of Tuesday Talk, our Chief Learning Architect, Matthew Mason, talks about
Tuesday Talk – 10 Ways to Lose a Learner
Tuesday Talk – 10 Ways to Lose a Learner In this edition of Tuesday Talk, our Chief Learning Architect, Matthew Mason, talks about destructional design
